IMPACT MONDAY – How Advertising will Heal the World

October 30, 2023
6:30 pm

About Mark and the Session

Mark Woerde is a former advertising executive and founder of the non-profit organization Letsheal.org. The American magazine AdAge ranked him one of the 50 most creative people in the world. He was also awarded the golden UN Peace Medal for his Make Friends Across Religions initiative. At the Impact House Monday Sessions he will share some of his adventures and his latest insights that will form the basis for his upcoming publication.

Woerde started his crusade to promote prosocial advertising in 2011 when he delivered the world’s most comprehensive body of evidence that people are waiting for brands to embrace and promote altruistic values. These findings grew into the bestselling book How Advertising Will Heal The World and Your Business.

In 2014, Woerde’s dream to set a worldwide radical example of how creativity can make this world a better place was realized. Together with his team and Terre des Hommes, he put Webcam Child Sex Tourism successfully on the agenda of politicians and police forces all over the world with the virtual girl Sweetie.

Woerde and his team also launched the Make Friends Across Religions initiative, an historical appeal made by the most prominent leaders of the world’s major religions. The statement is intended to reduce social tension around the world by stimulating interpersonal contact between people of different faiths. The appeal was made by Pope Francis, the Grand Mufti of Egypt, Chief Rabbi Jonathan Sacks, H.H. the Dalai Lama, Ecumenical Patriarch Bartholomew I, Sri Sri Ravi Shankar and many others.

Many other adventures followed and Mark will share a few of them at the Impact House, but he will also present his latest insights that will form the basis for his upcoming publication. So we expect that the session will be lively and interactive.

Event Information:

📅 WHEN? Monday 30th of October from 6:30 pm to 8:00 pm.

🎟️ PRICE? 5 EUR to be paid in CASH at the entrance*

📍 WHERE? LIVE SESSION AT THE IMPACT HOUSE (Joseph II Street 20, 1000 Brussels) >> REGISTER HERE.

*Price includes a drink at the end of the session

The session will be in English

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